Podcasting is bigger than you think. When we survey people who listen to audio: AM/FM, streaming audio, CD's, TV Music channels, & Sirius, we discover a Power Podcast fact: Podcasts almost beat Am/FM Radio, a mere 1.6% lower in listening time!
If you look at the number of people listening to Podcasts monthly, Podcasts are as popular as Twitter with 39 mIllion listeners, even if it doesn't get the same 'Love'.
But instead of communicating in impersonal 150 character Tweets, with Power Podcasting, you get right into the head of your target market for as long as they let you.
Podcasts are portable — and because of this, they are more personal.
Imagine whispering into the ears of your ideal customers every week... building strong relationships, trust and connections. But instead of One-to-One, Power Podcasting is One-to-Many! Power Podcasters know that Podcasting is relationship building in the sales process, and not the time to go for the hard close.
Podcast listeners are higher income earners. They listen daily to an hour and forty minutes more audio than the average American consumer. They are dedicated to continual learning, so just imagine what happens when your Podcast is available on new cars all over the world...
Scott Paton, the Dean of Blogonomics and Podology, has been podcasting and teaching podcasters since the spring of 2005. His top ranked podcast, Weight Loss and the Mind, had 375,000 subscribers and 750,000 downloads in its first year. His eBay podcast is the number one eBay podcast in iTunes. He is the Executive Producer of over 40 popular podcasts on iTunes.
He spent 6 weeks in South America in late 2014, visiting Machu Picchu, beaches in Ecuador and the beautiful mountains of Colombia. He has two sons that he is very proud of.
His site is at http://www.PowerPodcasters.com
About Scott Paton